Websites, brand magazines, brochures, advertorials, newsletters and itineraries must work hard to be compelling. Over the past decade, I have transferred my writing skills to a commercial setting, storytelling for experiential travel outfits, chocolatiers, master craftsmen, world-famous diamond brands, legendary hotels and more.
I work with PR agencies to formulate winning press packs that can capture the attention of editors and writers. I also work with agencies pitching for new business who are looking for strategic editorial advice as to how to reflect the potential client back to themselves in a way that is editorially compelling and surprising.
I have edited three brand magazines and a brand book, and if you are looking to produce, or pitch for, a client magazine have strong connections with graphic designers, photographers, photo editors, developers, web designers, videographers, writers worldwide and agencies with the capacity to produce magazines under my editorship.
Forevermark and De Beers Jewellers (M&C Saatchi), Stefano Ricci, Qantas, Airbnb, Belmond (Illustrated London News), Raffles (Illustrated London News), Godiva (Illustrated London News), the Lord Mayor’s Show (Illustrated London News), Luxe Travel Guides, Last-minute.com (Ink Global), Red Lemon PR, JV Public Relations, Mason Rose, Esencia Experiences, Sandy Lane Hotel, Sanctuary Retreats, Floridita Travel, Purescapes Fitness Holidays, Littleton Mill, London Newcastle, Smallbone of Devizes, House & Garden Bespoke (Condé Nast International), Hearst
“We were struggling with our text until we had the fortune of meeting Lydia who was remarkable in her ability to translate the experience of our retreats into words.”
— Reza Niam, founder, Purescapes
“Lydia worked with me in the creation of content and as a brand storyteller for the Forevermark account at M&C Saatchi Group and I found her to be creative, responsive and full of bright ideas.”
— Giovanni Spagnoli, Head of User Experience and Design at Sky
— Filippo Ricci, creative director, Stefano Ricci
“I had the privilege of working with Lydia on the copywriting of our website. Lydia was chosen for her style of writing. She was flexible, responsive and worked within very short time frames – a professional.”
— Robert Logan, formerly GM of Sandy Lane Hotel, Barbados
“We were delighted with Lydia's innate understanding
of the character of the Sanctuary brand, and her sensitivity to capturing that essence in the text.”
“Lydia has worked with us on proposals and our branding messages and in defining our USPs. I find her to be efficient, creative and talented, and I very much appreciate her patience.”
“For our book Antico Setificio Fiorentino, Lydia's editing of
the English translations brought the spirit of the original Italian and the quality of our prestigious ancient silk mill to the English-speaking audience of the Stefano Ricci Group.”
— Sarah Hamilton, formally vice president sales and marketing, Abercrombie & Kent
— Jo Vickers, founder and CEO, JV Public Relations